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7-Figure Swim Coaching Business With Brenton Ford (Content Case Study)
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Every business, online or offline, requires effort and patience. Learnings come with experience, and what better way to learn than hear from someone who's gone through the process and is now looking forward to the future?

Today, we're joined by Brenton Ford, a top Australian swim coach and Founder of Effortless Swimming. In this episode, we talk about how his business started, his process of creating and pushing out content for his audience, and techniques and strategies for choosing topics, gaining ad revenue, and much, much more.

We'll be covering:
1. How Effortless Swimming became the business it is today [02:50]
2. The difference between his content starting out and now [05:01]
3. His process of creating content and how long it takes to do each one [07:07]
4. Strategy for choosing the right, relevant topics for your audience [10:57]
5. Is there a difference in sales based on the type of content put out? [13:07]
6. A strategy for dealing with trolls [19:23], 21:05
7. Techniques to help anyone become comfortable under a spotlight [21:21]
8. Brent's strategy for getting ad revenue (specifically on Youtube) [25:14]
9. What platforms are worth keeping your content on? [27:37]
10. Their strategy for pushing content through email lists [29:01]
11. Plans for the near future [30:58]
12. How much time is typically spent producing content? [35: 23]
About Our Guest
Brenton Ford is a top Australian swim coach, Founder of Effortless Swimming, and former national level competitive swimmer. He has helped thousands of people make a complex sport really simple to better their swimming through the Effortless Swimming podcast and trainings.
If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See you on the next one!
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